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Trust in health authorities and health services before, during and after public health emergencies is critical. Where higher level of trust in health authorities exists, communities are more likely to follow public health recommendations and seek health care, resulting in more rapid and effective outbreak response.

An erosion of trust in health services and the health system more broadly can result in families being less likely to seek health care when needed, including critical preventative care such as immunisation services, undermining the public health system.